BLACK PLAGUE Brewing’s Mission
BLACK PLAGUE Brewing represents all those who strive to be better, to standout from the crowd, and follow their true passion. Our mission is to provide deliciously fresh hand-crafted beer, to empower others by encouraging positive social goodwill, promoting collaboration, and inspiring creative self-expression.
Co-Founder / Brand & Sales
Jordan Hoffart is a professional skateboarder who has played a major role in the skateboard industry for over 10 years. He has competed and won televised championships all over the world, working with major media networks such as Fox Sports 1 & NBC Sports. He has developed many contacts in sourcing, manufacturing, sales and distribution which has given him the opportunity to bring so many people together to build BLACK PLAGUE. He also aids in brand management, marketing and promotions with several of his major sponsors; including Stereo Skateboards, Bones wheels & Surplus Distribution. Jordan never hesitates to help a friend in need. His sense of community with everyone he encounters, loyalty to his friends and family, and tenacity to see things through represent BLACK PLAGUE’s core values.
Co-Founder / Design & Technology
Jarred Doss is passionate about design, technology, and delicious tasting beer. His creative vision for BLACK PLAGUE is realized through all the deep symbolism in every art piece he creates to represent the brand values. He grew up throughout southern California and the Midwest studying philosophy, communication, creating street art; working and collaborating with incredibly talented creators. Jarred returned to California to pursue a career in the San Diego technology industry. Recently, he has focused on using technology to deliver compelling experiences for Active Network and Sony PlayStation. When Jarred is not busy with the latest BLACK PLAGUE project, he wrenches on his chopped-up motorcycle – enjoying rides through local backroads around San Diego’s North County. Jarred’s combination of initiative to take action, courage to risk failure, and aesthetic attitude is the embodiment of BLACK PLAGUE’s guiding principles.
Brewing & Operations
Originally born in the United States, Terry Little was raised in British Columbia, Canada. After moving back to the U.S. and honorably serving in the Navy, he began working in the nonprofit sector; gaining experience in manufacturing practices and business operations within the Operations and Construction Management industry – both new building and retrofit design. With an extensive background in staff management and resource planning, Terry has continually developed new teams and identified staff and company resources required for continued growth. Although, in September 2016, Terry walked away from his corporate job to work full time in the brewing industry and follow his passion working in the craft community – establishing Bear Roots Brewing Co. as a locally brewed craft beer drinking spot and home-brew shop in Vista, CA. Terry brings his passion, experience, and fresh perspective to the BLACK PLAGUE team. Terry believes great things happen with great people working together towards one common goal.
During the dark ages, people were encouraged to drink ales and to avoid the polluted water in urban areas as it was unsafe to drink. Water was really poor quality and brewhouses were popping up as the healthy alternative to avoid the plague.
As people began to get sick, Plague Doctors were contracted by the city to treat the sick, rich or poor. They often worked in isolation as they were quarantined for 40 days before being able to rejoin the community. They were regarded as ‘Empirics’ because they got their knowledge from practical experience and experimenting with new methods of treating patients… as opposed to laboratory research. Coincidentally, the art of brewing beer is very similar in that a lot of award winning recipes are found through experimentation and trying new things.
Commonly held medical theory of the time believed that an excess or deficiency of any of four distinct bodily fluids in a person—known as humors — would directly influence their temperament and health; each individual patient was said to have their own unique humoral composition…. This Plague Doctor is brewing beers to balance your humors.
There are so many parallels between serving the public as a Plague Doctor and brewing delicious beer as a brewmaster. Plague doctors didn’t care what other’s thought about them. They were innovators and non-conformists, they weren’t restricted by traditional laws of the time. They were often given special privileges to perform autopsies when it was forbidden for general doctors. They were fearless. They took risks… They developed a mystique that became their identity. Always respect the Plague Doctor.